Any consumer that walks through your store's front door has come in for a reason. If they leave empty-handed or within minutes of entering your store, chances are something's put them off making a purchase or has made them dislike your brand entirely. Half of all shoppers report leaving a store early because they didn't like the music that was playing or they found it frustrating. So what can you do about this?
Are you playing background music in your store? Then you should know that what you’re doing might be illegal. We get it, you need some good tunes playing while your customers shop and if you want to create a pleasant mood that keeps consumers engaged and in-store for longer. In this article, we’d like to make a case for why this is a matter that is worth your attention and how you can avoid legal headaches, hefty fines and hurting your reputation by taking a few simple precautions for your store or restaurant.
Stores are using music to make customers spend more. Are you? Retail marketers are constantly looking for new ways to hook prospects and influence their shopping patterns and behavior. But many overlook one of the most effective strategies for increasing sales and building a "sticky" customer base: music.
Have you ever walked into a store and had a positive experience, you probably were unaware of how music subconsciously influenced your mood and purchases. That's successful music marketing - and also what you want to mimic in your stores. So how does music impact buyer spending patterns, mood, and ultimately, profit?
Many experts agree that music changes the consumer experience. It can make shoppers spend more time in-store and boost sales or it can cause them to leave early, never to return again. Did you know, half of all shoppers leave a store because they are bothered by the song selection?
If you want to learn how to be successful in retail, here are 6 key tips you can't do without: 👇
Businesses lose $75 billion over poor customer service every year. Although many think traditional brick-and-mortar stores are becoming a thing of the past, research says otherwise. Over half of consumers say that their most recent and memorable shopping experience that they really enjoyed took place in a physical store. This means that there’s still huge potential and money to be made in retail.
Music is the lifeblood of everything that I do. It also happens to be one of the most underrated and effective marketing strategies out there. Why?
Take a look at the easy to follow flowchart below to learn about the options you have for playing music in your business.
Yes, this is true! In fact, there are many different sounds, smells, and sights that can alter your mood and thoughts when shopping – this is known as shopper’s psychology. Shopper’s psychology is the process of understanding your customers on a psychological level. What makes them tick? What processes trigger different actions in their brain? What items can create association or alter a customer’s thought process?
From the moment we’re born through to our passing, human life is entwined with music. From lullabies through to funeral hymns, music acts as a soundtrack to our existence, often augmenting and enriching our journey; the rhythms reflected in our heartbeats, our speech patterns, and our energy levels. As such music is a powerful force in our lives and affects the way we live in today’s society.
The Smart50 awards acknowledge Australia’s top 50 fastest growing SMEs. For 10 years, they’ve consistently shone a light on some of Australia’s most influential and successful entrepreneurs.
In this 15 minute video, Dean Cherny, founder of storePlay, chats with Dan Monheit about the beginnings of storePlay and some of the inner workings of the music industry.
We all go shopping. Some of us try to limit our shopping time to the obligatory grocery run, others browse all the latest collections for a hobby. We have one undeniable thing in common though; we are all influenced by the many sensory cues we receive while shopping. In this article, we will have a look at the processes at work, with a particularly strong focus on sound and music.
Most people understand intuitively that sound and music have some form of influence on us. This is why we choose different music when we go out with friends, as opposed to when we want to wake up slowly on a Sunday morning. The music changes our mood.
Music can boost a brand’s performance. From brand image perception, to message retention and actual purchasing behavior instore, music is known to have a big influence. This is not just something we found in our own business, although we did. It is actually backed up by a significant body of scientific studies that have been conducted ever since the eighties until today.
Streaming music services, such as Spotify or Apple music, have reshaped the way we consume music. Never before could we carry millions of songs in our back pockets and match playlists to our mood, at any time we desire. This great experience in personal music consumption triggers an important misconception among entrepreneurs looking for instore music though: “If Spotify/Apple music works so well in my personal life, why not use it in my shop, bar, restaurant or other business venue?” In this article, we provide a number of reasons why you should not. Both from a legal and a marketing perspective.