3 WAYS BACKGROUND MUSIC IMPACTS YOUR SALES
Have you ever walked into a store and left early because the music was either obnoxious or too loud? Or maybe it just put you in a bad mood and you suddenly weren't as inclined to go on a shopping spree anymore? That's bad marketing in action.
Similarly, if you've ever walked into a store and had a positive experience, you probably were unaware of how music subconsciously influenced your mood and purchases. That's successful music marketing - and also what you want to mimic in your stores.
So how does music impact buyer spending patterns, mood, and ultimately, profit?
Let's find out. 👇
How playing the right music in store can boost sales and customer experience
Returning customers are the key to high ROI and long-term success.
But in order to get them, you need to master branding for your store. And an essential component to this is finding your signature sound - those tracks that reflect your brand's feel, attitude, and core values, but that your customers also love and relate to.
So let's get into it.
Background music impacts sales in 3 big ways:
Let's take a look at each of these. 🎶
1. Customer experience
First impressions can make or break your customer experience. If you don't get it right the first time, you might not get a second chance.
And when it comes to first impressions in retail, your music quality and choices will influence how everyone sees your business.
So if you want to increase sales, you need to aim for every moment (from the minute your prospect walks through your store's door until they leave) to create a positive and memorable feeling.
This is what the research has to say on this:
- 81% of consumers report that quality in-store music improves their mood.
- Playing background music that customers love makes them 24% more likely to purchase a product.
- 86% of Australians believe that good music helps create a better shopping environment.
This brings us to the next point. 👇
2. Customer loyalty
It costs 5 times more to attract a new customer than retain an existing one.
Maintaining sales volume and building a strong and loyal customer base is the cornerstone of business growth.
So if you want to boost profit, finding out what music your consumers like and playing it in-store becomes a must.
In fact, according to Harvard Business Review, "the strategic use of sound can play an important role in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales”.
But it's more than just playing quality sound in your store, you need to find music that matches your brand identity.
Research shows that companies that do this are 96% more likely to be recalled than businesses with no music or the wrong music.
So make sure your clients love the music you’re playing if you want your store to be remembered, liked, and chosen over your competitors.
With that being said, although all of these elements are important, you can't create strong, long-lasting relationships with your customers without having a high-quality staff.
3. Staff productivity
Background music will not only benefit your business and your clients, it will also benefit your staff.
It's no secret anymore that playing the right music in store makes employees happier. But it also improves their focus, morale and performance.
The research speaks for itself: 81% of staff members performed better when listening to music.
This is not only a highly effective strategy for boosting productivity, it's also one of the simplest and easiest to implement changes you could make. Moreover, it requires a small investment (both financially and in terms of time spent) compared to other widely used methods.
So, how would you like to create a strong signature sound for your business?
Check out storePlay and start driving more traffic, clients and sales to your store. 🎸