Good Music Is Crucial to Successful Retail Marketing - Here’s Why

Good Music Is Crucial to Successful Retail Marketing - Here’s Why

Nowadays, customer experience is everything.

With online shopping taking over, retail owners are forced to get creative and come up with new ways to keep their clients loyal.

When hundreds of products are only a click away, and the digital medium makes it much easier to compare prices and find reviews, you need something that would make prospects just long to walk through your store’s front door!

Research shows that brand awareness isn’t enough to acquire more customers through your doors. To be most effective in drawing new and repeat customers to your store, you also need to:

  • Build trust with your customers.
  • Create a positive association between customers and your products, good service and store.
  • Ultimately, you need to create a unique and memorable consumer experience!

You don’t only need to build awareness for your brand these days, you also need to build trust with your customers as well as a positive association between them and your products, service, and store.

And first impressions count! Customer’s walking in your store for the first time will benchmark their first encounter with your brand, comparing this to your competitors. This also shapes their expectations and perception of future encounters with your brand. (Should they decide the experience was good enough to return!)

Additionally, whilst it takes a lot of work and resources to get returning customers, it only takes a few things to go wrong and they’ll be moving over to your competitors!

In fact, in 2020, the way your brand makes consumers feel became the number 1 factor influencing their purchasing decisions.

For the majority of customers, their experience in store is more important than the price of the products your selling!

So, where do you start in creating a positive experience for your clients?

Why in store music matters more than you think

Have you ever walked into a store and it’s dead quiet? Perhaps it was one of those warehouse-like stores; and the whole experience is suddenly sullen, you hear the creaking floorboards and you dare not speak beyond a whisper to those with you!

Now, do you want your brand associated with that kind of experience? Music is often underrated when it comes to the customer experience, but it is in fact, the milk to a milkshake! (Imagine having one of those fancy biscuit milkshakes and they use water instead of milk – yuck!)

Having your own signature sound as a brand can help you create a memorable experience for every prospect that visits your store, and this helps build a strong reputation on the market over time.

Mixed with the right design and visuals, music can influence consumers to buy more, come back to your brand, and spend more time in-store.

No one, not even you, can say they’ve never delayed walking outside a store because their favourite song was playing! Carefully selected music ensures a personalized experience for prospects which has been shown to lead to increased sales.

In fact, over 80% of Australians believe that good background music is necessary for a better shopping experience, it’s no surprise that creating your own unique sound is a fundamental part to boosting your brand and profit!

How in-store music keeps employees happy

Not only does in store music make it a great experience for your customers, it also keeps your staff happy and boosts their performance. Research shows that good background music impacts staff moral in the following ways:

These are just some of the ways in which the right sound can affect mood, performance, and overall job satisfaction for your sales team.

How to get the right music for your store

If you’d like to see some curated background music channels perfect for your store and vibe, learn more here or start our free trial.

More interesting information on how sound can impact your sales, traffic, and reputation is found in our blog articles.