About

At Storeplay, we assist businesses like yours in enhancing the shopping experience with sensory retail journeys, fusing music, visuals, scents, queue management, and data intelligence for a transformative impact.

At Storeplay, we assist businesses like yours in enhancing the shopping experience with sensory retail journeys, fusing music, visuals, scents, queue management, and data intelligence for a transformative impact.

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Soundtrack to Success | Dean Cherny | Ep 173
Soundtrack to Success | Dean Cherny | Ep 173
Better Business Better Life - May 2024
How Novel, Connected Digital Retail Tech Creates Unforgettable Physical Retail Experiences
How Novel, Connected Digital Retail Tech Creates Unforgettable Physical Retail Experiences
Jason Greenwood - March 2024
Partner Showcase with Dean Cherny of storePlay
Partner Showcase with Dean Cherny of storePlay
NORA - November 2023
National Retail Federation’s Innovation Lab: Six top trends
National Retail Federation’s Innovation Lab: Six top trends
Australian Retailers Association - January 2023
How Music Tech Is The New Magic Saving Retail
How Music Tech Is The New Magic Saving Retail
Jan Cavelle - Retailers Association - March 2021
Melbourne: extended hours and latest tech help customers beat the queues this long weekend
Melbourne: extended hours and latest tech help customers beat the queues this long weekend
Shopping Centre News - January 2020
As Kmart and JB HiFI embrace shopping-by-appointment with SocialQ, creator Dean Cherny says data is the future of retail
As Kmart and JB HiFI embrace shopping-by-appointment with SocialQ, creator Dean Cherny says data is the future of retail
Smart Company - October 2020
Melburnians rush to Kmart at midnight after lockdowns ease sparking health concerns
Melburnians rush to Kmart at midnight after lockdowns ease sparking health concerns
SBS News - October 2020
Heat mapping and digital queues: Malls' plan to fight virus as shops reopen
Heat mapping and digital queues: Malls' plan to fight virus as shops reopen
The Sydney Morning Herald - October 2020
Kmart shoppers are urged to BOOK online or face being turned away at the door as the store resorts to desperate measures to comply with coronavirus rules - and customers are not happy
Kmart shoppers are urged to BOOK online or face being turned away at the door as the store resorts to desperate measures to comply with coronavirus rules - and customers are not happy
Daily Mail - October 2020
This founder optimized in-store music to maximize sales
This founder optimized in-store music to maximize sales
The Hustle - February 2020
The Psychology Behind In-Store Music: Q&A with storePlay
The Psychology Behind In-Store Music: Q&A with storePlay
POWER Retail - September 2019
Telstra Small Business Awards - State Finalist
Telstra Small Business Awards - State Finalist
Telstra Business Awards - August 2019
24 Hours With... Dean Cherny
24 Hours With... Dean Cherny
NAB Business View - December 2018
Smart100 13th Most Innovative Company
Smart100 13th Most Innovative Company
Smart100 - August 2018
Telstra Small Business Awards - State Finalist
Telstra Small Business Awards - State Finalist
Telstra Business Awards - August 2018
Striking A New Chord With Customers
Striking A New Chord With Customers
Australian Retailers Association - February 2018
SMART50 Awards 2017 - No. 46 Marketing Melodies
SMART50 Awards 2017 - No. 46 Marketing Melodies
Smart Company - October 2017
Dean Cherny’s driving his Marketing Melodies to success
Dean Cherny’s driving his Marketing Melodies to success
EO Melbourne - October 2017
Sex, Drugs & Rock 'n' Roll: The Business of Music at Real Big Things #18
Sex, Drugs & Rock 'n' Roll: The Business of Music at Real Big Things #18
Real Big Things - May 2017
3 Exciting Australian apps to watch
3 Exciting Australian apps to watch
Banter - May 2016
Diary of an Entrepreneur: Music and marketing collide for Marketing Melodies founder Dean Cherny
Diary of an Entrepreneur: Music and marketing collide for Marketing Melodies founder Dean Cherny
Smart Company - October 2015
How Does Music Affect Your Dining Experience?
How Does Music Affect Your Dining Experience?
Broadsheet - August 2015
Music to owners ears
Music to owners ears
National Newsagents Magazine - March 2015
Silver Sessions #17 - Dean Cherny, DJ / Entrepreneaur
Silver Sessions #17 - Dean Cherny, DJ / Entrepreneaur
YouTube - December 2014
The sound of retail
The sound of retail
Inside Retail - October 2014
Love your in-store beats, legally
Love your in-store beats, legally
Franchising Magazine - October 2014
Best Music and Performance App
Best Music and Performance App
Aus Mobile & App Design Awards - August 2014
storePlay streamlines in-store music for business owners
storePlay streamlines in-store music for business owners
Retail Power - August 2014
One way to sort out royalty issues so you can play music in your shop
One way to sort out royalty issues so you can play music in your shop
Business IT - August 2014
Aussie business app storePlay goes global
Aussie business app storePlay goes global
ARN - August 2014
Global sound
Global sound
Ragtrader - August 2014
Music: the heartbeat of a bricks and mortar store
Music: the heartbeat of a bricks and mortar store
The Age - August 2014
There’s still money in music, insists storePlay founder
There’s still money in music, insists storePlay founder
BRW - June 2014
The piper who calls the tune with storePlay
The piper who calls the tune with storePlay
Financial Review - June 2014
Aussie creates app-based music subscription service for retailers
Aussie creates app-based music subscription service for retailers
Greetings & Gifts - June 2014
New app creates the ultimate mix tape for retailers, without the legal hassles
New app creates the ultimate mix tape for retailers, without the legal hassles
Appliance Retailer - April 2014
New app creates the ultimate mix tape for retailers, without the legal hassles
New app creates the ultimate mix tape for retailers, without the legal hassles
Retail Biz - April 2014
storePlay finalist for 3 AIMIA awards
storePlay finalist for 3 AIMIA awards
The Digital Industry Association Of Australia - March 2014
The audiophiles
The audiophiles
Restaurant & Catering - May 2013
Can't stop the music
Can't stop the music
Restaurant & Catering - March 2013
Hitting the right note with retailers
Hitting the right note with retailers
Retail World - February 2013
Dean Cherny spins a new tune with the launch of storePlay
Dean Cherny spins a new tune with the launch of storePlay
Beauty Biz Magazine - February 2013
Salon tunes at your fingertips
Salon tunes at your fingertips
Style Icons - January 2013
Aussie DJ designs retail music app
Aussie DJ designs retail music app
Retail Biz - January 2013
Aussie music mogul is putting better music in retail stores (at last!)
Aussie music mogul is putting better music in retail stores (at last!)
Anthill Online - January 2013
Melbourne agency entrepreneurs - storePlay
Melbourne agency entrepreneurs - storePlay
The Naked Digital Degustation - December 2012
storePlay launch
storePlay launch
Herald Sun - December 2012
Music app promises to 'truly integrate' digital and in-store retail
Music app promises to 'truly integrate' digital and in-store retail
B&T - November 2012
New app aims to revolutionise in-store music
New app aims to revolutionise in-store music
AdNews - November 2012