About

At Storeplay, we assist businesses like yours in enhancing the shopping experience with sensory retail journeys, fusing music, visuals, scents, queue management, and data intelligence for a transformative impact.

Consumers keep choosing your competitors over you. Why? If you’re at a loss for what to do next, then this article is for you.

Digital signage revolutionizes retail spaces by enhancing visual appeal, interactivity, personalization, and shaping customer behavior.

Transform your retail space with the compelling influence of scent, elevating brand experiences by tapping into the science of scent, memory, and emotion.

Lots of people talk about the weather nowadays — not so much out of politeness, but rather out of concern. Record-breaking temperatures,

Elevate in-store revenue with Retail Media Networks, boosting sales by up to 33%

In-store activation transforms spaces, engages senses, and boosts customer engagement by 38%, amplifying brand presence.

Research shows that one of the most effective ways to acquire more customers and increase the number of those who return is to create a unique consumer experience.

Digital signage enhances retail sales through targeted advertising, upselling and cross-selling strategies, and timely promotions.

Unlock the science of scent marketing to shape customer behavior and elevate retail experiences with Storeplay's strategic scent solutions.

We frequently hear phrases like "click and collect" and "curbside pickup" used interchangeably.

Transform shopping experiences with immersive Retail Media Networks, driving repeat visits and brand loyalty.

Craft unforgettable journeys, elevate the shopping experience, and attract 60% more consumers with experience marketing.

Digital signage enhances brand identity by enabling cohesive storytelling, visual consistency, and engaging interactive content across retail experiences.

Boost retail sales silently with Storeplay's strategic scenting solutions, creating an inviting atmosphere and enhancing the overall shopping experience.

we hope to have cleared up any confusion about the various eCommerce tools' terms and definitions.

Experience the sensory retail revolution, where Retail Media Networks enhance brand recognition by 80%.

Sensory retail creates a 30% sales boost, shaping cohesive brand atmospheres with signature scents and sounds.

Are you playing background music in your store? Then you should know that what you’re doing might be illegal. We get it, you need some good tunes playing while your customers shop and if you want to create a pleasant mood that keeps consumers engaged and in-store for longer. In this article, we’d like to make a case for why this is a matter that is worth your attention and how you can avoid legal headaches, hefty fines and hurting your reputation by taking a few simple precautions for your store or restaurant.

Digital signage serves as a pillar in experiential retailing by creating immersive environments, offering personalized interactions, and enhancing customer satisfaction.

Elevate brand loyalty with scent branding. Storeplay's bespoke solutions create memorable, emotionally resonant customer experiences, setting your brand apart.

you may have studied the ‘click and collect’ phenomenon at some point.

Navigate the future of retail with strategic Retail Media Networks, optimizing operations and enhancing customer satisfaction.

Experiential retailing increases foot traffic by 40%, turning stores into community hubs with personalised interactions.

Stores are using music to make customers spend more. Are you? Retail marketers are constantly looking for new ways to hook prospects and influence their shopping patterns and behavior. But many overlook one of the most effective strategies for increasing sales and building a "sticky" customer base: music.

Digital signage improves operational efficiency in retail by streamlining communications, enhancing training, and promoting sustainability.

Elevate omni-channel experiences with scent integration. Storeplay creates seamless, memorable brand journeys, bridging physical and digital platforms for heightened customer engagement.

The concept of a queue management system emerged as a way to solve a problem in the way we provide services to our communities. More specifically

Engage modern shoppers with Retail Media Networks, offering personalized experiences and bridging online and offline retail.

In-store activation orchestrates engagement, optimizes operations, and drives a 33% sales increase, enhancing retail excellence.

Have you ever walked into a store and had a positive experience, you probably were unaware of how music subconsciously influenced your mood and purchases. That's successful music marketing - and also what you want to mimic in your stores. So how does music impact buyer spending patterns, mood, and ultimately, profit?

How many times have you gone online shopping only to discover that the shipping costs were comparable to the cost of one of your purchases?

Self-service technologies have drastically changed the retail environment.

If you want to learn how to be successful in retail, here are 6 key tips you can't do without:

The concept of a queue management system emerged as a way to solve a problem in the way we provide services to our communities.

Businesses lose $75 billion over poor customer service every year. Although many think traditional brick-and-mortar stores are becoming a thing of the past, research says otherwise. Over half of consumers say that their most recent and memorable shopping experience that they really enjoyed took place in a physical store. This means that there’s still huge potential and money to be made in retail.

Nowadays, businesses and institutions can incorporate a variety of tools — software and hardware — as part of a complex omnichannel solution.

Music is the lifeblood of everything that I do. It also happens to be one of the most underrated and effective marketing strategies out there. Why?

What do Disneyland and your local Kmart have in common?

Take a look at the easy to follow flowchart below to learn about the options you have for playing music in your business.

The retail industry is continually developing and adjusting to social and environmental circumstances.

Yes, this is true! In fact, there are many different sounds, smells, and sights that can alter your mood and thoughts when shopping – this is known as shopper’s psychology. Shopper’s psychology is the process of understanding your customers on a psychological level. What makes them tick? What processes trigger different actions in their brain? What items can create association or alter a customer’s thought process?

In a previous article about using appointment scheduling software in retail, we outlined the benefits of adopting this kind of software for both consumers and businesses.

From the moment we’re born through to our passing, human life is entwined with music. From lullabies through to funeral hymns, music acts as a soundtrack to our existence, often augmenting and enriching our journey; the rhythms reflected in our heartbeats, our speech patterns, and our energy levels. As such music is a powerful force in our lives and affects the way we live in today’s society.

The rise of e-commerce has provided many opportunities for traditional retail business owners, such as increased accessibility and the option to reach a broader audience.

Online booking software has become the sine qua non for any professional communication strategy between a company and a client.

The Smart50 awards acknowledge Australia’s top 50 fastest growing SMEs. For 10 years, they’ve consistently shone a light on some of Australia’s most influential and successful entrepreneurs.

Competition, applying the right strategies, making steady progress, investing in the right people

In this 15 minute video, Dean Cherny, founder of Storeplay Radio, chats with Dan Monheit about the beginnings of Storeplay Radio and some of the inner workings of the music industry.

According to GlobalData, e-commerce sales are expected to reach A$77.1 billion in 2024, as consumers of all ages become more familiarised with online shopping and have higher expectations in this regard.

We all go shopping. Some of us try to limit our shopping time to the obligatory grocery run, others browse all the latest collections for a hobby. We have one undeniable thing in common though; we are all influenced by the many sensory cues we receive while shopping. In this article, we will have a look at the processes at work, with a particularly strong focus on sound and music.

Over the last decade, the take-out sector in Australia and around the world has grown steadily, as have online food ordering and delivery apps and platforms. To keep their businesses prosperous

Most people understand intuitively that sound and music have some form of influence on us. This is why we choose different music when we go out with friends, as opposed to when we want to wake up slowly on a Sunday morning. The music changes our mood.

Is your business ready for the new generation of consumers?

Music can boost a brand’s performance. From brand image perception, to message retention and actual purchasing behavior instore, music is known to have a big influence. This is not just something we found in our own business, although we did. It is actually backed up by a significant body of scientific studies that have been conducted ever since the eighties until today.

In an ever-changing field like e-commerce, it’s vital, but also challenging, to keep up with trends and make strategic decisions that anticipate your customers’ shopping habits and preferences.

Streaming music services, such as Spotify or Apple music, have reshaped the way we consume music. Never before could we carry millions of songs in our back pockets and match playlists to our mood, at any time we desire. This great experience in personal music consumption triggers an important misconception among entrepreneurs looking for instore music though: “If Spotify/Apple music works so well in my personal life, why not use it in my shop, bar, restaurant or other business venue?” In this article, we provide a number of reasons why you should not. Both from a legal and a marketing perspective.

To stay in business during that fateful year that we'd all rather forget, the retail and hospitality industries had to undergo a major transformation in how they operated. Investing in digitalisation and technology

Good background music is a marketing tool that a growing number of businesses adopt. Retailers, food and beverage enterprises, not to mention day spas and salons that have always relied on music therapy, are all beginning to invest in quality sound in their venues.

As a retailer or restaurant owner, you have many options for the delivery strategy you want to use to send your customers their valuable purchases

Consumers nowadays want more than convenience and affordable prices — they want to support brands that capture their personality and values. That is why most retail, hospitality, health, and fitness venues have a multisensory approach to designing their brand and setting. Using a music subscription service for ad-free streaming of background music and selecting a particular fragrance for your shop are just a few of the simplest ways to appeal to people’s senses. This is the ideal approach to showcase the personality of your enterprise while also building a long-lasting connection with your customers.

Remember the times when customers ordered products through TV commercials or catalogues they got in their mailbox?

Have you ever been to a family reunion and sat at a dinner table where the air was so thick you could cut it with a butter knife? Everyone was quietly eating, with only the occasional "pass the bread basket, please" interrupting the silence.

According to the 2022 Inside Australian Online Shopping report, around 81 per cent of Australian households made online purchases via more channels than ever before.

Since the industrial revolution, the impact of music on work productivity has been intensively researched — and, at times, criticised. From increasing people’s moods to helping them relieve boredom in monotonous tasks, there is a wealth of evidence in favor of playing music for the office.

We often hear that online retail sales are booming, and many people believe online shopping is the way of the future. But until we step up our retail game, specifically

Branding is the process of creating a company's identity and image in the minds of its customers. It can include visual design elements such as in-store décor and website design, auditory elements, and messaging.

Did you know that between 30 and 40 per cent of buying decisions are made in-store?

If you own a retail shop or another kind of business that serves your community, it’s essential to understand how to engage with unique demographics like Generation Z. Learning how to appeal to their core values, priorities, and needs through engaging messages and offers can set you apart in a competitive market.

The hospitality industry is one of the most dynamic business sectors in the world. It constantly changes and adapts to external factors such as audience trends and economic shifts. Internal factors like finding ways to work and communicate more efficiently can also contribute to the need to remain up-to-date about the industry trends.

Think back to the times you had to wait in line in various situations: at a dental clinic, a notary office, or a crowded clothing store. How did you feel while you waited for your turn to be served?

Are you thinking of (re)designing your brick-and-mortar shop or restaurant? Then you know that some of the most important things to consider are the types of signage to install in order to attract and inform customers about your products and services.

E-commerce may very well become the default option for shopping all around the world, but it will never completely replace traditional shopping. You can mark our words on that!

A strong call to action on your in-store digital screens can make all the difference between a wandering customer and one who puts their foot in the door (of your shop) intent on making a purchase.

Whether it’s a shop, a restaurant or a fitness centre, how your venue sounds matters. Why? Because music, as one of the most valuable atmospheric variables, has the ability to

In-store music is at the heart of any sensory marketing strategy — and Muzak was the first brand to figure it out, when it came up with a kind of soft background music that people later classified as “elevator music”.

Background music for shops and restaurants is sometimes taken for granted and not given the attention it deserves. When developing an in-store marketing and design strategy, we often leave it in the back of our minds and focus, instead, on visual appeal, for instance.

There is ample empirical evidence that in-store music can improve the mood and tempo when performing specific activities, thus enhancing customer experience and staff motivation. That’s why, when designing a venue’s décor to welcome their clients, as well as showcase a brand’s personality, many companies put a well-deserved emphasis on their soundscape.

Gen Alpha consumers have some fascinating traits that set them apart from previous generations. As the children of Millennials who witnessed or contributed to technological growth, they are equipped with the tools and know-how to thrive in a highly digital society.