About

At Storeplay, we assist businesses like yours in enhancing the shopping experience with sensory retail journeys, fusing music, visuals, scents, queue management, and data intelligence for a transformative impact.

At Storeplay, we assist businesses like yours in enhancing the shopping experience with sensory retail journeys, fusing music, visuals, scents, queue management, and data intelligence for a transformative impact.

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5 Reasons Consumers Are Leaving Your Store Empty-Handed
5 Reasons Consumers Are Leaving Your Store Empty-Handed
Consumers keep choosing your competitors over you. Why? If you’re at a loss for what to do next, then this article is for you.
Maximizing Customer Engagement: How Digital Signage Reinvents Retail Spaces
Maximizing Customer Engagement: How Digital Signage Reinvents Retail Spaces
Digital signage revolutionizes retail spaces by enhancing visual appeal, interactivity, personalization, and shaping customer behavior.
Creating an Unforgettable Brand Experience: The Power of Scent in Retail
Creating an Unforgettable Brand Experience: The Power of Scent in Retail
Transform your retail space with the compelling influence of scent, elevating brand experiences by tapping into the science of scent, memory, and emotion.
How Retailers Can Reduce Their Carbon Footprint with Click and Collect
How Retailers Can Reduce Their Carbon Footprint with Click and Collect
Lots of people talk about the weather nowadays — not so much out of politeness, but rather out of concern. Record-breaking temperatures,
Maximising Revenue with Retail Media Networks: A Goldmine for In-Store Marketing
Maximising Revenue with Retail Media Networks: A Goldmine for In-Store Marketing
Elevate in-store revenue with Retail Media Networks, boosting sales by up to 33%
Amplifying Brand Presence: The Transformative Power of In-Store Activation
Amplifying Brand Presence: The Transformative Power of In-Store Activation
In-store activation transforms spaces, engages senses, and boosts customer engagement by 38%, amplifying brand presence.
Good Music Is Crucial to Successful Retail Marketing - Here’s Why
Good Music Is Crucial to Successful Retail Marketing - Here’s Why
Research shows that one of the most effective ways to acquire more customers and increase the number of those who return is to create a unique consumer experience.
Boosting Sales through Targeted Messaging: The Strategic Edge of Digital Signage
Boosting Sales through Targeted Messaging: The Strategic Edge of Digital Signage
Digital signage enhances retail sales through targeted advertising, upselling and cross-selling strategies, and timely promotions.
The Science Behind Scent Marketing: How Retailers Can Influence Customer Behavior
The Science Behind Scent Marketing: How Retailers Can Influence Customer Behavior
Unlock the science of scent marketing to shape customer behavior and elevate retail experiences with Storeplay's strategic scent solutions.
All the “Buy Online Pick Up In Store” BOPIS Strategies Explained
All the “Buy Online Pick Up In Store” BOPIS Strategies Explained
We frequently hear phrases like "click and collect" and "curbside pickup" used interchangeably.
Transforming Shopping Experiences: The Role of Retail Media Networks in Experiential Retailing
Transforming Shopping Experiences: The Role of Retail Media Networks in Experiential Retailing
Transform shopping experiences with immersive Retail Media Networks, driving repeat visits and brand loyalty.
Experience Marketing: Crafting Unforgettable In-Store Journeys
Experience Marketing: Crafting Unforgettable In-Store Journeys
Craft unforgettable journeys, elevate the shopping experience, and attract 60% more consumers with experience marketing.
Are Consumers Leaving Your Store Too Early? This Might Be the Reason Why
Are Consumers Leaving Your Store Too Early? This Might Be the Reason Why
Building Brand Identity: The Storytelling Power of Digital Displays
Building Brand Identity: The Storytelling Power of Digital Displays
Digital signage enhances brand identity by enabling cohesive storytelling, visual consistency, and engaging interactive content across retail experiences.
Scent as a Silent Salesperson: Boosting Retail Sales with Strategic Scenting
Scent as a Silent Salesperson: Boosting Retail Sales with Strategic Scenting
Boost retail sales silently with Storeplay's strategic scenting solutions, creating an inviting atmosphere and enhancing the overall shopping experience.
BOPIS Vs. ROPIS: Which eCommerce Tool Best Fits Your Shop?
BOPIS Vs. ROPIS: Which eCommerce Tool Best Fits Your Shop?
we hope to have cleared up any confusion about the various eCommerce tools' terms and definitions.
The Sensory Retail Revolution: How Retail Media Networks Elevate In-Store Advertising
The Sensory Retail Revolution: How Retail Media Networks Elevate In-Store Advertising
Experience the sensory retail revolution, where Retail Media Networks enhance brand recognition by 80%.
Elevating Brand Experience through Sensory Retail: A Symphony for the Senses
Elevating Brand Experience through Sensory Retail: A Symphony for the Senses
Sensory retail creates a 30% sales boost, shaping cohesive brand atmospheres with signature scents and sounds.
What You Need to Know About Music Licensing for Your Business
What You Need to Know About Music Licensing for Your Business
Are you playing background music in your store? Then you should know that what you’re doing might be illegal. We get it, you need some good tunes playing while your customers shop and if you want to create a pleasant mood that keeps consumers engaged and in-store for longer. In this article, we’d like to make a case for why this is a matter that is worth your attention and how you can avoid legal headaches, hefty fines and hurting your reputation by taking a few simple precautions for your store or restaurant.
Transforming In-Store Experience: Digital Signage as a Pillar of Experiential Retailing
Transforming In-Store Experience: Digital Signage as a Pillar of Experiential Retailing
Digital signage serves as a pillar in experiential retailing by creating immersive environments, offering personalized interactions, and enhancing customer satisfaction.
The Art of Scent Branding: Building a Stronger Emotional Connection with Customers
The Art of Scent Branding: Building a Stronger Emotional Connection with Customers
Elevate brand loyalty with scent branding. Storeplay's bespoke solutions create memorable, emotionally resonant customer experiences, setting your brand apart.
4 Best Practice Tips For Setting Up Click and Collect Automated Storage Lockers
4 Best Practice Tips For Setting Up Click and Collect Automated Storage Lockers
you may have studied the ‘click and collect’ phenomenon at some point.
Navigating the Future of Retail: The Strategic Importance of Retail Media Networks for Retail Operations
Navigating the Future of Retail: The Strategic Importance of Retail Media Networks for Retail Operations
Navigate the future of retail with strategic Retail Media Networks, optimizing operations and enhancing customer satisfaction.
Experiential Retailing: Turning Every Store Visit into a Memorable Event
Experiential Retailing: Turning Every Store Visit into a Memorable Event
Experiential retailing increases foot traffic by 40%, turning stores into community hubs with personalised interactions.
Why Your Retail Store Needs Background Music
Why Your Retail Store Needs Background Music
Stores are using music to make customers spend more. Are you? Retail marketers are constantly looking for new ways to hook prospects and influence their shopping patterns and behavior. But many overlook one of the most effective strategies for increasing sales and building a "sticky" customer base: music.
Operational Excellence with Digital Signage: Streamlining Communications and Efficiency
Operational Excellence with Digital Signage: Streamlining Communications and Efficiency
Digital signage improves operational efficiency in retail by streamlining communications, enhancing training, and promoting sustainability.
Integrating Scent into the Omni-channel Retail Experience
Integrating Scent into the Omni-channel Retail Experience
Elevate omni-channel experiences with scent integration. Storeplay creates seamless, memorable brand journeys, bridging physical and digital platforms for heightened customer engagement.
How to Increase Customer Satisfaction with the Help of an Appointment Booking Platform
How to Increase Customer Satisfaction with the Help of an Appointment Booking Platform
The concept of a queue management system emerged as a way to solve a problem in the way we provide services to our communities. More specifically
Engaging the Modern Shopper: Retail Media Networks as the New Frontier in In-Store Experience Management
Engaging the Modern Shopper: Retail Media Networks as the New Frontier in In-Store Experience Management
Engage modern shoppers with Retail Media Networks, offering personalized experiences and bridging online and offline retail.
Maximising Customer Engagement: The Strategic Role of In-Store Activation in Retail Operations
Maximising Customer Engagement: The Strategic Role of In-Store Activation in Retail Operations
In-store activation orchestrates engagement, optimizes operations, and drives a 33% sales increase, enhancing retail excellence.
3 Ways Background Music Impacts Your Sales
3 Ways Background Music Impacts Your Sales
Have you ever walked into a store and had a positive experience, you probably were unaware of how music subconsciously influenced your mood and purchases. That's successful music marketing - and also what you want to mimic in your stores. So how does music impact buyer spending patterns, mood, and ultimately, profit?
The Benefits of Click and Collect to Retailers and Customers
The Benefits of Click and Collect to Retailers and Customers
How many times have you gone online shopping only to discover that the shipping costs were comparable to the cost of one of your purchases?
How to Find the Right Music for Your Retail Store
How to Find the Right Music for Your Retail Store
Why and How to Adopt a BOPIS Strategy (Buy Online and Pick Up in Store) to Boost Sales
Why and How to Adopt a BOPIS Strategy (Buy Online and Pick Up in Store) to Boost Sales
Self-service technologies have drastically changed the retail environment.
6 Must-Know Retail Success Tips for Business Owners
6 Must-Know Retail Success Tips for Business Owners
If you want to learn how to be successful in retail, here are 6 key tips you can't do without:
Why Use a Queue Management System to Improve Staff Performance?
Why Use a Queue Management System to Improve Staff Performance?
The concept of a queue management system emerged as a way to solve a problem in the way we provide services to our communities.
How to Create a Unique Retail Experience in 3 Simple Steps
How to Create a Unique Retail Experience in 3 Simple Steps
Businesses lose $75 billion over poor customer service every year. Although many think traditional brick-and-mortar stores are becoming a thing of the past, research says otherwise. Over half of consumers say that their most recent and memorable shopping experience that they really enjoyed took place in a physical store. This means that there’s still huge potential and money to be made in retail.
Top Benefits of Using a Virtual Queue Management System
Top Benefits of Using a Virtual Queue Management System
Nowadays, businesses and institutions can incorporate a variety of tools — software and hardware — as part of a complex omnichannel solution.
The Why Behind StorePlay [Why We Do What We Do]
The Why Behind StorePlay [Why We Do What We Do]
Music is the lifeblood of everything that I do. It also happens to be one of the most underrated and effective marketing strategies out there. Why?
Virtual Queuing: What You Need to Know
Virtual Queuing: What You Need to Know
What do Disneyland and your local Kmart have in common?
What Are the Options for Playing Recorded Music in a Commercial Environment?
What Are the Options for Playing Recorded Music in a Commercial Environment?
Take a look at the easy to follow flowchart below to learn about the options you have for playing music in your business.
Why Use Appointment Scheduling Software in Retail
Why Use Appointment Scheduling Software in Retail
The retail industry is continually developing and adjusting to social and environmental circumstances.
Did You Know That Music Can Influence Your Shopping Experience?
Did You Know That Music Can Influence Your Shopping Experience?
Yes, this is true! In fact, there are many different sounds, smells, and sights that can alter your mood and thoughts when shopping – this is known as shopper’s psychology. Shopper’s psychology is the process of understanding your customers on a psychological level. What makes them tick? What processes trigger different actions in their brain? What items can create association or alter a customer’s thought process?
How Appointment Scheduling Software Has Revolutionised the Hospitality Industry
How Appointment Scheduling Software Has Revolutionised the Hospitality Industry
In a previous article about using appointment scheduling software in retail, we outlined the benefits of adopting this kind of software for both consumers and businesses.
Music & Wellbeing
Music & Wellbeing
From the moment we’re born through to our passing, human life is entwined with music. From lullabies through to funeral hymns, music acts as a soundtrack to our existence, often augmenting and enriching our journey; the rhythms reflected in our heartbeats, our speech patterns, and our energy levels. As such music is a powerful force in our lives and affects the way we live in today’s society.
Using Booking Software to Drive Foot Traffic to Your Store
Using Booking Software to Drive Foot Traffic to Your Store
The rise of e-commerce has provided many opportunities for traditional retail business owners, such as increased accessibility and the option to reach a broader audience.
Why Online Booking Software Can Get You More Customers
Why Online Booking Software Can Get You More Customers
Online booking software has become the sine qua non for any professional communication strategy between a company and a client.
Marketing Melodies Listed Among Australia’s Fastest Growing Companies for 2017
Marketing Melodies Listed Among Australia’s Fastest Growing Companies for 2017
The Smart50 awards acknowledge Australia’s top 50 fastest growing SMEs. For 10 years, they’ve consistently shone a light on some of Australia’s most influential and successful entrepreneurs.
How Storeplay IQ Can Help Small Businesses Thrive
How Storeplay IQ Can Help Small Businesses Thrive
Competition, applying the right strategies, making steady progress, investing in the right people
The Business of Music: A Brief History of StorePlay
The Business of Music: A Brief History of StorePlay
In this 15 minute video, Dean Cherny, founder of Storeplay Music, chats with Dan Monheit about the beginnings of Storeplay Music and some of the inner workings of the music industry.
Top Benefits of Click and Collect for Your Restaurant
Top Benefits of Click and Collect for Your Restaurant
According to GlobalData, e-commerce sales are expected to reach A$77.1 billion in 2024, as consumers of all ages become more familiarised with online shopping and have higher expectations in this regard.
Sound and Background Music in Retail Stores
Sound and Background Music in Retail Stores
We all go shopping. Some of us try to limit our shopping time to the obligatory grocery run, others browse all the latest collections for a hobby. We have one undeniable thing in common though; we are all influenced by the many sensory cues we receive while shopping. In this article, we will have a look at the processes at work, with a particularly strong focus on sound and music.
Why Choose Click & Collect Over a Food Delivery Service for Your Restaurant
Why Choose Click & Collect Over a Food Delivery Service for Your Restaurant
Over the last decade, the take-out sector in Australia and around the world has grown steadily, as have online food ordering and delivery apps and platforms. To keep their businesses prosperous
Sound and Music in Restaurants and Cafés
Sound and Music in Restaurants and Cafés
Most people understand intuitively that sound and music have some form of influence on us. This is why we choose different music when we go out with friends, as opposed to when we want to wake up slowly on a Sunday morning. The music changes our mood.
Top 4 Reasons Why the New Generation of Consumers Loves Click and Collect
Top 4 Reasons Why the New Generation of Consumers Loves Click and Collect
Is your business ready for the new generation of consumers?
Matching Music to Your Brand
Matching Music to Your Brand
Music can boost a brand’s performance. From brand image perception, to message retention and actual purchasing behavior instore, music is known to have a big influence. This is not just something we found in our own business, although we did. It is actually backed up by a significant body of scientific studies that have been conducted ever since the eighties until today.
Top Click and Collect Facts You Need to Know
Top Click and Collect Facts You Need to Know
In an ever-changing field like e-commerce, it’s vital, but also challenging, to keep up with trends and make strategic decisions that anticipate your customers’ shopping habits and preferences.
Is It Legal to Play Spotify in Your Business?
Is It Legal to Play Spotify in Your Business?
Streaming music services, such as Spotify or Apple music, have reshaped the way we consume music. Never before could we carry millions of songs in our back pockets and match playlists to our mood, at any time we desire. This great experience in personal music consumption triggers an important misconception among entrepreneurs looking for instore music though: “If Spotify/Apple music works so well in my personal life, why not use it in my shop, bar, restaurant or other business venue?” In this article, we provide a number of reasons why you should not. Both from a legal and a marketing perspective.
5 Tips to Improve Your Click and Collect Process
5 Tips to Improve Your Click and Collect Process
To stay in business during that fateful year that we'd all rather forget, the retail and hospitality industries had to undergo a major transformation in how they operated. Investing in digitalisation and technology
Why Good Background Music Should Be at the Forefront of Your Marketing Plan
Why Good Background Music Should Be at the Forefront of Your Marketing Plan
Good background music is a marketing tool that a growing number of businesses adopt. Retailers, food and beverage enterprises, not to mention day spas and salons that have always relied on music therapy, are all beginning to invest in quality sound in their venues.
Pros and Cons of Click & Collect Delivery Vs. Home Delivery
Pros and Cons of Click & Collect Delivery Vs. Home Delivery
As a retailer or restaurant owner, you have many options for the delivery strategy you want to use to send your customers their valuable purchases
It’s More Than a Music Subscription Service — Take CX to a New Level with StorePlay
It’s More Than a Music Subscription Service — Take CX to a New Level with StorePlay
Consumers nowadays want more than convenience and affordable prices — they want to support brands that capture their personality and values. That is why most retail, hospitality, health, and fitness venues have a multisensory approach to designing their brand and setting. Using a music subscription service for ad-free streaming of background music and selecting a particular fragrance for your shop are just a few of the simplest ways to appeal to people’s senses. This is the ideal approach to showcase the personality of your enterprise while also building a long-lasting connection with your customers.
Why Click-and-Collect Delivery Is Essential to Your Omnichannel Strategy
Why Click-and-Collect Delivery Is Essential to Your Omnichannel Strategy
Remember the times when customers ordered products through TV commercials or catalogues they got in their mailbox?
Control the Tempo of Your Venue with a Good Restaurant Music Playlist
Control the Tempo of Your Venue with a Good Restaurant Music Playlist
Have you ever been to a family reunion and sat at a dinner table where the air was so thick you could cut it with a butter knife? Everyone was quietly eating, with only the occasional "pass the bread basket, please" interrupting the silence.
5 Click and Collect Challenges to Expect and Tips to Overcome Them
5 Click and Collect Challenges to Expect and Tips to Overcome Them
According to the 2022 Inside Australian Online Shopping report, around 81 per cent of Australian households made online purchases via more channels than ever before.
Mute the Elevator Music. Play Better Music for the Office for a Thriving Workspace
Mute the Elevator Music. Play Better Music for the Office for a Thriving Workspace
Since the industrial revolution, the impact of music on work productivity has been intensively researched — and, at times, criticised. From increasing people’s moods to helping them relieve boredom in monotonous tasks, there is a wealth of evidence in favor of playing music for the office.
How to Make the Most of the Last Mile Delivery to Exceed Customer Expectations
How to Make the Most of the Last Mile Delivery to Exceed Customer Expectations
We often hear that online retail sales are booming, and many people believe online shopping is the way of the future. But until we step up our retail game, specifically
What Your Music Says About Your Venue. A Quick Guide to Audio Branding
What Your Music Says About Your Venue. A Quick Guide to Audio Branding
Branding is the process of creating a company's identity and image in the minds of its customers. It can include visual design elements such as in-store décor and website design, auditory elements, and messaging.
10 Ways to Use Digital Signage in Your Shop
10 Ways to Use Digital Signage in Your Shop
Did you know that between 30 and 40 per cent of buying decisions are made in-store?
5 In-Store Advertising Strategies to Connect to Your Gen Z Customers
5 In-Store Advertising Strategies to Connect to Your Gen Z Customers
If you own a retail shop or another kind of business that serves your community, it’s essential to understand how to engage with unique demographics like Generation Z. Learning how to appeal to their core values, priorities, and needs through engaging messages and offers can set you apart in a competitive market.
Digital Signage Tips for Restaurants
Digital Signage Tips for Restaurants
The hospitality industry is one of the most dynamic business sectors in the world. It constantly changes and adapts to external factors such as audience trends and economic shifts. Internal factors like finding ways to work and communicate more efficiently can also contribute to the need to remain up-to-date about the industry trends.
Cue the In-Store Music for Faster-Seeming Queues
Cue the In-Store Music for Faster-Seeming Queues
Think back to the times you had to wait in line in various situations: at a dental clinic, a notary office, or a crowded clothing store. How did you feel while you waited for your turn to be served?
Traditional vs. Digital Signage — Which One Should You Choose?
Traditional vs. Digital Signage — Which One Should You Choose?
Are you thinking of (re)designing your brick-and-mortar shop or restaurant? Then you know that some of the most important things to consider are the types of signage to install in order to attract and inform customers about your products and services.
What Goes into the Digital Signage Price?
What Goes into the Digital Signage Price?
E-commerce may very well become the default option for shopping all around the world, but it will never completely replace traditional shopping. You can mark our words on that!
10+ Good Call-to-Action Examples for Your In-Store Digital Screens
10+ Good Call-to-Action Examples for Your In-Store Digital Screens
A strong call to action on your in-store digital screens can make all the difference between a wandering customer and one who puts their foot in the door (of your shop) intent on making a purchase.
Music Licensing for Gyms: Here’s What You Should Know
Music Licensing for Gyms: Here’s What You Should Know
Whether it’s a shop, a restaurant or a fitness centre, how your venue sounds matters. Why? Because music, as one of the most valuable atmospheric variables, has the ability to
Why Does No One Like Elevator Music? A Better Alternative for In-Store Music
Why Does No One Like Elevator Music? A Better Alternative for In-Store Music
In-store music is at the heart of any sensory marketing strategy — and Muzak was the first brand to figure it out, when it came up with a kind of soft background music that people later classified as “elevator music”.
6 Surprising Ways In-Store Music Can Influence Consumer Behavior
6 Surprising Ways In-Store Music Can Influence Consumer Behavior
Background music for shops and restaurants is sometimes taken for granted and not given the attention it deserves. When developing an in-store marketing and design strategy, we often leave it in the back of our minds and focus, instead, on visual appeal, for instance.
Your Quick Guide to Music Licensing for Business Environments
Your Quick Guide to Music Licensing for Business Environments
There is ample empirical evidence that in-store music can improve the mood and tempo when performing specific activities, thus enhancing customer experience and staff motivation. That’s why, when designing a venue’s décor to welcome their clients, as well as showcase a brand’s personality, many companies put a well-deserved emphasis on their soundscape.
How to Engage the Future Gen Alpha Consumers Through Proximity Marketing
How to Engage the Future Gen Alpha Consumers Through Proximity Marketing
Gen Alpha consumers have some fascinating traits that set them apart from previous generations. As the children of Millennials who witnessed or contributed to technological growth, they are equipped with the tools and know-how to thrive in a highly digital society.