Maximising Revenue with Retail Media Networks: A Goldmine for In-Store Marketing

Maximising Revenue with Retail Media Networks: A Goldmine for In-Store Marketing


In today's highly competitive retail landscape, maximising revenue streams is not just an option; it's a necessity. Retail Media Networks (RMNs) have emerged as a transformative solution, turning in-store marketing into a revenue-generating powerhouse.

Nielsen report reveals that in-store media can increase product sales by up to 33%, showcasing its potential as a significant revenue stream for retailers

The Untapped Potential of In-Store Marketing

Retail Media Networks leverage digital displays, interactive kiosks, and ambient music to create immersive brand experiences. By doing so, they unlock new advertising revenue streams within the physical store environment. In fact, studies show that well-executed in-store advertising can boost sales by up to 33%【6†source】.

Leveraging Data for Targeted Advertising

RMNs are not just about displaying ads; they're about delivering the right message to the right customer at the right time. By harnessing customer data and analytics, retailers can serve personalised content, significantly enhancing the effectiveness of their in-store marketing efforts.

Increased Brand Visibility and Collaboration Opportunities

Brands are constantly seeking innovative ways to reach their target audience. RMNs offer brands prime real estate within retail spaces, opening doors for collaborative marketing efforts and co-branded campaigns, thereby driving additional revenue for retailers.


Don't let your in-store space go underutilised. Contact Storeplay today to explore how our Retail Media Networks, including Storeplay Radio, Storeplay Display, and Storeplay IQ, can transform your store into a dynamic advertising platform.