Telecommunications retail stores with 380 stores nationwide


To rollout a centralised in-store music system across 380 stores nationwide, utilising Optus’ existing hardware set-up. Previously, Optus retails stores were using outdated technology (in the form of USBs) to update music across their stores. This was inefficient and labour-intensive. They needed to streamline this process without needing to invest in additional hardware.


Storeplay partnered with Optus’ digital signage provider to build a version that could run on their existing digital signage media player. As such, no outlay was required on additional hardware.

Optus now have an online music management system that allows them to update their music and in-store messaging across their network instantly.

The platform allows staff to create their own playlists from a previously-approved music selection. This allows each store to customise the feel of their retail space for their specific footfall. This is particularly practical for franchisees, who now feel they they are more in control of their own store environment.