The Problem:

Back-to-school season presents a unique opportunity for The Athlete’s Foot to maximise sales through their annual shoe fittings. However, the high customer demand during this period often leads to operational inefficiencies, such as long wait times and staff being over or under-utilised. The Athlete’s Foot sought a solution to provide personalised fittings for school-aged customers, creating a better customer experience while maximising sales and staff management efficiency.

The Solution:

To address these challenges, The Athlete’s Foot partnered with Storeplay IQ (formerly known as SocialQ) to introduce bespoke, bookable after-hours shoe fitting events for schools. Using Storeplay IQ’s robust scheduling and event management system, stores could:

- Easily schedule and promote exclusive after-hours fitting sessions tailored specifically for schools.

- Efficiently allocate staff to meet demand, avoiding overstaffing or understaffing issues.

- Create a more organised, enjoyable experience for customers, reducing wait times and improving overall satisfaction.

Storeplay IQ's system was powered by AWS Services, including Amazon CloudFront and AWS Lambda, ensuring scalability, speed, and reliability during the high-demand period.

The Results:

The collaboration between The Athlete’s Foot and Storeplay IQ proved highly successful:

- Over 9,000 bookings were made during the critical three-week back-to-school period.

- Store managers were able to align staffing levels precisely with customer demand, leading to increased profitability.

- Enhanced operational efficiency and optimised staff scheduling resulted in a better customer experience and greater overall customer satisfaction.

- The value delivered by the Storeplay IQ program outweighed its costs, highlighting its impact as a strategic tool for The Athlete’s Foot’s sales and operational goals.

The Client's Words

The Accent Group used the Storeplay IQ platform to engage customers for three Brands, namely The Athlete’s Foot, Stylerunner & The TRYBE.

In my capacity as the project manager I can confirm that it was easy to work with Dean from Marketing Melodies as we managed issues as well as development requests. The product evolved and improved to meet our needs and learnings over the weeks and months that followed. The solutions provided were fit for purpose and there was good communication so that we could contribute and understand the options available.

Based on my experience I would recommend Dean & the team for their engaging approach to meet our needs for the Storeplay IQ product.