Craig Andrade - Storeplay Scent Master
Craig Andrade, the creative force behind Storeplay’s fragrances, is an external consultant with expertise in natural perfumery.
Trained at the Grasse Institute and under the world’s leading natural perfumer, Mandy Aftel, he crafts unique scents under his brand, The Raconteur. After a 25-year career in private equity law, Craig did a 180 degree pivot to perfumery, to showcase Australia’s fragrant native botanicals. His innovative creations include scents for Troye Sivan and Paspaley, and collaborations with top chefs.
As Storeplay’s Scent Master, Craig develops bespoke scent solutions, enhancing retail environments and fostering memorable customer experiences through the power of scent.
